While Sarah Kershaw’s NY Times piece
is not the most earth shattering of news stories, it is a quirky piece of journalism highlighting the subtle choices restauranteurs make in today’s not so luxurious market. Any kid with a subscription to Consumer Reports (or a secret crush on Ralph Nader) could tell you that red, orange and yellow are colors that stimulate appetite and, not unconsciously so, were the original colors of the McDonald’s franchise. That’s why I’ll be painting my kitchen blue.
And any bubbe who’s shopped at a 99 cents store can tell you that she knew she was really paying a dollar for those crappy tchotchkes. Still, this three page article (don’t worry, they’re only online pages) is the kind of thing your 10 year old kids would find interesting and might even be fodder for a girl scout badge.
As for the descriptives mentioned in the article, such as citing brand names, I would rather stay home and juice my own orange.