Designer Fruit

Since getting into bhakti yoga, my life has, in many ways, been simplified. I have become less of a consumer, more or less choosing to drop out of the media frenzy of material life. During this time, I’ve been more concerned about quality and less preoccupied with presentation.

Well, since getting serious about my jam business, that has all changed. Now I am back to noticing everything packaging-wise. Here is a fruit box I saw at the grocery. I really loved the brand identity. It reminded me of an Italian soccer team.

Actually, the company is from Brazil, which is also a country big on futbol.


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