Jambivalence

Sometimes I ask myself whether or not I really want to do this. Make jam.  Sell jam.  The whole jam business thing.

I never set out to do a business. Last year I just made much too much strawberry jam.  The local Hare Krishna farm, Gita Nagari, had way more strawberries than anyone could use. And they were gooood.  I’ve never tasted strawberries so sweet.  I couldn’t handle the thought of them rotting in the field so I bought some.  Alright, I bought a lot. Maybe 15 gallons total.
Towards the end of the summer I realized just how difficult it would be to go through all that jam within a two year period.  Even with all the jars I was giving away as gifts.  My husband, Madhava, suggested I sell some.  Friends were bothering me to buy some.  So, I set up a rough blog and sent out an email.
And that’s where fate stepped in. Of course I sent the email to family, thinking that even if they didn’t want to buy any of my jam they would at least be happy that I was trying to sell some.  My cousin, Laura Levitt, then did something that was so Laura. Only she didn’t tell me she was doing it.
Laura is more than a cousin to me.  She is my familial link to feeling like I belong.  Which in my case of  being the adopted oddball, makes my position as the black sheep of the family seem even more out of place. But with Laura as my cousin, I feel like I have someone else to not fit in with. Together we can wear our black–or chartreuse or patchwork or lame’ or handloom ikat–wool and we match.  At least with one another.  In a mixing prints kind of way.
In the early 90’s I lived with Laura while attending Temple University. She opened my eyes beyond the bore, I mean, core curriculum and introduced me to a world of feminist studies, identity politics and just really good teachers.  Basically, she assisted my transformation from erratic to radical.  And she even understands how being a Hare Krishna fits in with that.  I just love Laura.
Laura is the kind of person who is actually happy for other people’s successes.  Honestly, I don’t know too many of them.  So, being Laura, this is what she did.
Laura forwarded my email to Dana Cowen, Editor-in-Chief of Food & Wine Magazine. I met Dana years ago when I was about seven and attended her undergraduate graduation from Brown University, where she and Laura were not only roommates but best friends.  So without knowing that Laura did this, I received an email from Nick Fauchald, Senior Associate Food Editor at the magazine. He was asking to get a sample of my jams to try them out.
Now, the idea of this was totally off my radar but still, when introduced, had a great amount of appeal.  At that point I didn’t have many varieties, and it was all pretty basic stuff: Strawberry Jam, Elderberry Syrup (yum), Chili Pickle.  I had just bought a bushel of local peaches for home canning and that is when, through Divine Inspiration, Saffron Cardamom Peach Jam was born. And Vanilla Bean Peach Butter. And let me tell you, they’re good.
So I discovered a place where I could buy pro jars, got some bo-bo labels printed and mailed off the jam to Nick.  After a few weeks he wrote back that they really enjoyed the jam.  Okay.  Then what?  Well, they didn’t have a spot in the magazine for it at the time, but he would keep it in mind.
Was he serious, or just being nice?  I’m not sure.
But anyway, that is how the business got started. Kind of by forces beyond my control. Maybe that’s how it should happen.
So I advertised on Chakra, a Hare Krishna news site, and tried refining my blog along the way.  Surprisingly to me, I started getting orders. And not just from friends and family but people who I had no idea of their existence prior to our encounters of the jam kind.  People googling “best peach jam” or looking for quince jelly for their Thanksgiving turkey recipe.  Whatever the case, they found me on the web and I was selling them jam.
The Food & Wine thing was really a push and I started thinking about making my jam operation more pro. I considered selling my jam at the newly opened Farmer’s Market in Carlisle, but the booth fee coupled with the winding, stomach churning, one hour drive over the mountain made me think twice about it.  Besides, it’s not like there is such a huge population in Carlisle anyway (although it is a really cute college town).    It didn’t seem worth the endeavor, or the time away from my kids.
Then, on the darkest and dreariest of winter days, we decided to move to Alachua,  Florida so that our kids would have more of a life than they would growing up in the middle of nowhere in Central Pennsylvania (no offense to anyone who feels Central PA is located elsewhere).  I had mixed feelings about the move, which meant leaving behind my truly functional and fabulous custom kitchen with the 40″ soapstone sink and twin faucets.  My gardens, full of gooseberries, mulberries, crabapple, pear, raspberry, roses and other edibles, would stay behind.  And the Amish farmers, the Brummers and the Pennsylvania Backyard Fruit Growers.
I started looking into possibilities in Florida.  Or more accurately, obstacles.  I contacted the Florida Dept. of Ag and found out that Florida was not as small business friendly as Pennsylvania. In Pennsylvania, I am sure due to the Amish, one could process food at home and be legal. In Florida, regardless of the size of your business, you must use a profession kitchen which meets all the legal requirements.  As far as fruit goes, most of the fruit grown in Florida gets shipped to fresh market in New England and the Northeast.  Because of the growing season, Florida growers can get top dollar for their fruit since it comes in early.  That explains why when I visited Florida a month ago, the limes I bought at the supermarket were imported from Mexico.  And then there was the issue of jars. I think I found a place in Atlanta to source them from, but still, that’s about 5 hours away and I’ll have to pay for it.
But with all this discouragement, I still found hope. Friends were very supportive and I realized Florida had something which PA lacked: easy access to distribution.  The other day I called Ward’s Supermarket in Gainesville to get the pricing on their sugar.  Twenty five pounds of cane is ridiculous but the turbinado is well priced. Anyway, once the man heard I made jam and was into the whole local thing, he just short of promised me that Ward’s would carry it when I got down there.  Now, that’s more than just hopeful.
But still, I ask myself, is this what I want to do. Is this how I want to spend my time.  Jam making is very time consuming.  Taking this into consideration, it makes sense that it is made in a factory.  Except for the fact that factories are gross and use substandard ingredients.  I mean, there’s other stuff I would like to do with my time, like become a foreign aid worker, learn an instrument, learn a second language.  So what if most of these things are unrealistic? I mean, what is the likelihood of a dumb American like myself learning a second language?  That dashes my desire to attend graduate school, which would also require some kind of competency outside English.  Okay.  But there are some things I would like to do within my limited realm called my life: service at my temple, hanging out with my kids, exercising so I don’t feel like I’m 63 instead of 33, writing and cooking stuff other than jam.  Or things eaten with jam.
So while I try to keep this blog updated with my fascinating jam life and while I try to get a media kit together so I can try and drum up some press for Sabjimata, I’m also burdened with 
the existential question of whether or not jam is worth it.  

So…..what do you think?  Really, I’m interested.

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9 Comments

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9 responses to “Jambivalence

  1. Yamuna

    I am DYING to try your jams! And since you’ve all blessed me to be back in the US of A very soon, I think I just might be getting my fingers into one of your delectable ‘human-made’ fruity delights. (my mouth is watering just contemplating it!)Srila Prabhupada was always enthusiastic about prasadam distribution ventures and I’m sure that would include yours! You sure have my nod of approval (for whatever it’s worth :P).Oh, and don’t worry about the second language deal. Everyone else is supposed to learn English! So there! 😀Loving your blogs as always,Campaka

  2. Devadeva Mirel

    lol. if someone visits govardhana i will send some!

  3. Sita-pati das

    “Only do what only you can do”Ain’t no-one else doin’ the jam. 🙂The other stuff? Meh, already plenty of dat…

  4. Devadeva Mirel

    thanks mr. das. that makes 2 votes for jam. today i was in wegman’s (natural foods friendly u.s. supermarket chain) and their store brand of organic jam–which must have been at least a 12 oz. jar–was marked down from $2.99 to under two bucks.i fully appreciate organic products becoming cheap and distributed to the masses. the natural food movement is gaining momentum and that is great. i just need to be confident that people out there have a taste for human made.

  5. Anonymous

    I don’t really know about the jam, though it sounds fabulous and i’ve been meaning to order some too… but i’m eagerly awaiting the return of the spicy BBQ sauce, if it does return, i’ll definitely be placing an order, it sounds wonderful.You could get a devoted devotee following for making things that often contain onions or garlic like BBQ sauce that people would appreciate being able to buy once in a while instead of having to take time to make. it also would give you a break from jams if you make batches of other things in between…I also wanted to mention, beet sugar is also vegetarian. (doesn’t make it any healthier than white can sugar, but there aren’t any dead animal bones involved in the process, so if there’s something you wanted to use white sugar in, there is a vegetarian option, if not a healthy one.)

  6. Devadeva Mirel

    thanks for the comment, anonymous. true, beet sugar is veg. i know in michigan it is sold as beet sugar but out here the packaging makes no distinction. i am accustomed to the brown tint of my sugar, though. makes me feel wholesome. and to me,evaporated cane juice is “white sugar.” at least that’s what my four year old thinks is white sugar 😉good info, though. thanks!

  7. Madhava Gosh

    Jam making would be right livelihood and prasadam distribution. Don’t be afraid to crank it up and buy a jar filler and label machine and go for it. Contract with local organic growers for ingredients and that benefits the whole planet. Would be good if devotee growers could supply the basics as it would help build varna ashram as it needs to be built — from the ground up. “You have suggested that some men are best engaged in doing business. I agree. All grhasthas who are interested in doing business should do so in full swing.” Letter to: Jayatirtha — Mayapur 22 January, 1976 It could turn into a business for employing devotees if you stick with it. Of course, if you don’t love it, it won’t succeed. Too many long hours and low personal income in the building stages of a business mean you have to have a love for it to get throught those things. Hare Krishna , Madhava Gosh

  8. Devadeva Mirel

    that would be cool, right? thanks for the encouragement. all investors who want to help me raise capital, just paypal me the dollars 😉

  9. Madhava

    If it a shame that there isn’t after all these decades an ISKCON centered group of Vaisyas who would pool capital to help others get started in business. I could rant on that for an hour easily.Lacking that, there are small business loans available for minorities and as a woman you would qualify for some of them. I know there are loans for small rural businesses and as a woman in a rural area you may find something favorable.Ask your local Chamber of Commerce or inquire at the Small Business Administration. I would be surprised if they didn’t know of any. The SBA can also help you develop a business plan pro bono.A quick Google search of women rural loansor some variation would probably find a lot of researchable avenues, but I would check with the SBA first — they may even be hosting the specific program I am remembering.

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